Subscribe!New Photoshop logo.
Adobe™ Photoshop® has a new logo.
Now, it’s a nice approach, marketing-wise, that they’re expanding Photoshop from the single piece of software it used to be, to be a range of products that would cater to different markets. (For those who don’t realize it yet, so far there’s Photoshop CS3, Photoshop Extended, Photoshop Elements, and Photoshop Lightroom).
But from a technological perspective, I don’t like where Photoshop is headed. Photoshop online edition? The inevitable bloat per version iteration? Now, a new cliché-rific logo? Photoshop needs some serious competition.
Just about most professional software out there has at least two key players out there. 3D modeling/rendering? Max, Lightwave, Maya, XSI. Digital audio workstation? Pro Tools, Live, Cubase, Cakewalk. Now… 2D image editing? Paint Shop Pro’s nowhere close, GIMP is a joke and so are Pixel and Krita. Someone needs to step up, make the image editing software market a free market, so Adobe won’t have a monopoly-like control to come up with junk like this—including their lifeless, generic, glossy logo.
(Salut to AJ of ajb{log} for the heads up.)
